In today’s digital world, an online presence can make or break a business. At its core, the online identity of a business is primarily comprised of its website.
An interesting statistic says that if people are given 15 minutes to view online content, 66% would prefer to see something beautifully designed rather than something plain and elementary. A well-designed website is an asset that can drive sales and bring in brand awareness. It impacts customer experience and lead generation, which have a direct impact on your revenue.
Internet users quickly judge your business based on visuals alone, and will often move out of your website if it is poorly designed. This highlights the important of good Web Design and Web Development – creating aesthetic and functional designs for your website that actually contributes to business growth and brand retention.
First impressions are especially important for customers online, as people often form impressions about your company based on the design of your homepage. While poor design has a negative impact on credibility, a well though-out and designed website can prompt visitors to stay on the website and navigate further.
Now what do we mean by right web designing? While interpretation of what constitutes a good design is subjective, there are certain design principles that contribute to the creation of better website and graphic design . For example, a good website design incorporates visual elements to create a consistent visual language. A good design ensures that users can navigate to the information they want to find in the shortest number of steps. Even if a website is technically perfect, bad design may make things harder than it really is for users. It is fundamental to get the design right so that it complements functionality.
Certain basic rules like using white space around call to action, contrasting colors and styles to emulate a visual hierarchy can make a difference to your website. A professional and pleasing website fosters brand trust, and using a consistent visual language will help people remember the brand’s logo and colors. Apple, FedEx etc are examples of brands that use distinctive colors schemes on their websites.
